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| (PRNewsFoto/PepsiCo) |
Skinny cans.
300mL minis have been around for several years in Taiwan and other countries (for Coke anyway), and as someone who is apparently notorious for leaving half-finished beverages sitting around, I think they're a perfect size.
They're just enough to quench your thirst for carbonated, caffeinated, over-sugared goodness without leaving you feeling as though you have to chug the last quarter of it so you can get back on the scooter and hit the ol' bumpy trail.
They fit better in your (my?) hand, you feel a little bit sexier drinking out of them (Don't lie!), and who couldn't use a little cutback in the portions department? ( ... says the gluttonous American.)
The friendly folks at 7-11 will even give you a straw. What's not to like?
Pepsi, on the other hand, isn't pleasing everyone – namely, activists against eating disorders – with their announcement to unveil a similar design at this year's New York Fashion Week.
You'll hear no argument from me about the "skinnier, taller is better" message being plastered as far as the eye can see, but is there no better place to make that stand, no more effective way to fight that battle? Surely there are more influential ways to act on this kind of opinion.
"In celebration of beautiful, confident women," pepsico.com says, they present "the taller, sassier new Skinny Can." Sure, maybe the pitch is a little lame, but is anyone really offended by this?
Really?
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